Uhura is a language native communication platform that removes language barriers from everyday conversations. Users chat, call, and video call in their own language while the other person gets everything in theirs, no manual translation needed. With auto translate, live voice translation, and real time video captions across 100+ languages, it makes multilingual communication feel completely natural. I designed the app store screenshot set with a bold dark theme and amber accents, built to communicate the app's value and earn instant trust.

The Irth Studio dashboard was designed around the leader's experience, a Saudi professional who has spent decades building something consequential and has no interest in learning a new tool. The interface asks almost nothing of them. They arrive, submit their story once, and the platform handles everything after. The design reflects that simplicity at every step, with a clean, distraction-free environment that feels closer to a premium editorial product than a typical web application.

Savings apps deal with something people already find stressful: money. My focus going in was to strip that stress out of the interface itself. Every screen was built around one primary action, a clean visual hierarchy, and generous spacing so nothing ever feels crowded or urgent. Numbers are large and legible. Actions are where the eye expects them. Nothing competes for attention that doesn't need to.

ViralBrain helps LinkedIn creators generate viral posts, carousels and content calendars using AI. The challenge was making a feature-rich product feel approachable without hiding its power. The design is built around progressive disclosure. Users discover features one at a time, reducing cognitive load while building confidence as they go. Every flow guides users through focused steps rather than overwhelming them upfront.

Redesigned reApplic8's website from a dense, jargon-heavy layout into a clean, minimal experience built on SF Pro, a sharp blue and off-white palette, and confident, whitespace-driven hierarchy. Rewrote every section's copy for clarity, generated custom 3D visuals to match the new direction, and rebuilt the whole site in Figma.

Irth Studio is a bilingual Arabic and English storytelling archive platform built for Saudi Arabia's most consequential leaders. The project spanned a complete brand-aligned UI/UX redesign of both the public-facing website and the internal editorial dashboard. The design system was built from scratch following the IRTH brand guidelines, with a color palette rooted in the Saudi landscape, editorial typography pairing Neutiva with FreightBig Cmp Pro, and a visual language that prioritizes archival weight over digital noise. Every screen was designed to feel like it belongs to a serious institution, not a SaaS product.